Digital products cover what people use and what sits behind it: the product itself, the content it carries, and the systems that publish, distribute and measure it.
Areas of work
Digital products Web and application-based products, from the interface through to the data model underneath. Built so that what happens in them can be measured.
Content and media systems Production, publication and distribution of digital content, and the infrastructure that handles it.
Measurement and attribution Knowing what a digital product is doing once in use, and what a result can be attributed to. That is a data problem before it is a reporting one, and it is usually easier to design in than to retrofit.