Most reporting problems are not visualisation problems. They are questions of what is being measured, whether the underlying data supports the claim, and whether anyone acts on the result. DeepTeal starts there.
Areas of work
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Reporting and business intelligence Designing reporting layers and dashboards around specific decisions, with definitions that hold up when different teams compare numbers.
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Data marts and analytical models Structuring data for analysis so that metrics stay consistent as the questions being asked of them change.
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Analysis and measurement Investigating a specific question properly, including whether the available data can answer it, and saying so when it cannot.